CBC members advertise in Retire New Bern publication.
CBC members placed advertising in a new publication Retire New Bern, targeting retires. Below are ads created by Gayleforce Design for Palm Coast Tours, Fairfield Harbour POA, and Neuse Realty.
New Bern is slated to become a certified retirement community, a designation that could draw more visitors and potential residents. New Bern Tourism Development Authority approved a measure to apply to the state for recognition of the city as a retirement community.
Andre Nabors, manager, partner relations of Visit North Carolina, a unit of the Economic Development Partnership of North Carolina, and Sabrina Bengel, chairman of the TDA, presented the concept to a room of 45 people on Wednesday, January 21 at the Riverfront Convention Center.
The certification is a marketing tool that allows the city, county and communities to promote their attractions to people ages 55 and older. Nabors will present that information at consumer shows put on by the AARP and Ideal Living, in publications and on websites.
The certification also uses co-op marketing, magazines, visitor guides, consumer shows, social media like Facebook, and online marketing including the retirenc.com website.
“The dynamics of retirees has really changed,” Bengel said.
Bengel and Nabors said more people are retiring in their 50s and bring valuable skills and insights to the communities they move to.
“Days of retirees sitting on the front porch are gone,” Nabors said. “Retirees now are very active.”
That activity could include riding bikes, exploring trails, volunteering and starting small businesses, he said.
Retirees usually visit a place five or six times before moving, Nabors said.